Appercept
Making a technical
product clear.
Video Producer · Motion designerExplainer video and motion graphics
Appercept needed to explain a technical product clearly and quickly. I created an explainer video that turns the product story into something easier to follow, from the initial structure through to the finished edit.
The wider project also included motion graphics that give the communication a consistent visual language. I’ll add those examples here as they’re ready.
- Video production
- Motion design
- Explainer content
01 / Explainer video
Turning technical detail into a clear story.
This explainer video introduces the product and its value in a concise, accessible format.
Making a technical product clear
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02 / Motion graphics
A visual language for the product.
I also created reusable motion graphics for Appercept, extending the visual system beyond the explainer video and making recurring content easier to produce.
Making the complex simple
Have something technical
to explain?
Let’s talk about the video and motion that could make it clearer.
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