KAMARA WORLD
One identity.
A world of content.
Brand designer · Motion designerIdentity, guidelines and custom Final Cut Pro templates
KAMARA WORLD creates content around Fitness, Family, Food, Life and Travel. The identity needed to connect those different themes while giving each a recognisable place within the wider brand.
I designed the main logo and five sub-brand variants, developed the brand guidelines and logo animation, and built a reusable fitness template for Final Cut Pro.
- Logo design
- Sub-brand system
- Brand guidelines
- Logo animation
- Final Cut Pro templates
From the first sketch to the finished mark.
The selected direction developed from a rough sketch into a refined geometric mark. These stages show how the interlocking letterforms and wordmark became the finished KAMARA WORLD identity.
Five themes. One family.
Each sub-brand shares the same underlying mark, with a distinct inset symbol for its content theme. Light and dark versions carry that system across different backgrounds.
Fitness
Family
Food
Life
Travel
Fitness
Family
Food
Life
Travel
A practical guide to the brand.
The brand guidelines bring together correct logo usage, colours, fonts and wording, along with how the five sub-brands are used. They give the different parts of the identity a shared reference for creating new content.
The identity in motion.
I animated the KAMARA WORLD logo in light and dark variations, carrying the identity into video.
One template. Two ways to frame it.
The custom Final Cut Pro fitness template lets the creator drop in exercise imagery, change colours, text and fonts, and select muscle groups to highlight on the included body diagram.
When placed in a 16:9 or 9:16 timeline, the same template automatically resizes and repositions its elements to fit. The creator can concentrate on adding the exercise content while the layout adapts to the project.
The layout is deliberately mostly static, keeping the exercise content at the centre of the video.
