A new identity.
A wider story.

The rebrand began with two needs: improving the contrast of the pastel-coloured identity and expressing a more modern direction for the business.

I developed a higher-contrast identity with a logo evocative of a maze and a goal at its centre. The idea connected intelligence, work and reward: finding a path through complexity to a useful outcome.

The aim was to position OASES around intelligent software solutions, while retaining its connection to aviation. The identity signalled the company’s longer-term direction and provided a foundation for future communication.

I planned, shot and appeared in the announcement film, explaining the process and rationale behind the rebrand. A separate animated logo reveal retired the old mark and introduced the new identity on social media.

I built a comprehensive brand system, including brand guidelines, a digital asset management platform and a wide range of branded materials. A new website brought the identity into public-facing communication alongside the assets used across the business.

Website design formed part of the wider branding and marketing work, alongside the video content shown here.

Alongside the brand work, I created video content centred on the product. This demonstration uses the app itself to explain its operation.

I planned, filmed and edited an interview with a senior lecturer at Cranfield University, a long-standing OASES partner. The film promoted the university course and the partnership between the two organisations.

The selection also includes an interview-led video for social media, showing another part of the marketing content I worked on at OASES.