Hi, I’m Charlie. I make complex things easier to understand.

My work brings together creative production, teaching and leadership. I’ve made videos and motion graphics, developed trainers, and led marketing teams—and I’ve always tried to bring what I learn in one discipline into the others.

Teaching makes me think carefully about what someone needs to understand. Creative work gives me different ways to communicate it. Leading teams keeps me focused on the wider purpose: who the work is for, what it needs to achieve, and how people will use it.

That’s the thinking behind Folded Space. Whether I’m explaining a product, developing a brand or helping someone learn a new tool, I start by understanding the challenge and finding a clear way through it.

At Apple, I progressed to Lead Creative, leading and developing a team of seven customer and employee trainers. I delivered more than 10,000 hours of technical and creative training, working with individuals, groups and businesses.

I was also selected as the European facilitator for Apple’s international Creative Trainer onboarding programme, helping newly appointed trainers across Europe and North America develop their skills.

That experience informs how I teach today: starting with what someone already knows, adapting the explanation, and helping them build the confidence to make their own creative decisions.

At Perkbox, I started as Training Team Lead within customer success. As demand grew, it became clear that the team couldn’t meet every training need through live sessions alone. I shifted our approach towards instructional design, creating presentations and increasingly using video to help more customers understand and use the product.

Those materials soon found an audience beyond customer training. Marketing and sales began using the content too, and my role naturally developed into Video Lead within marketing, creating videos for the wider business.

That experience still shapes my approach: understanding what people need to learn can be the starting point for better creative work, clearer marketing and more useful content.

At Valsoft, my work developed from digital content and building a learning management system into group marketing leadership across a portfolio of software businesses.

I led an international team of five and delivered corporate rebrands, brand systems and shared asset libraries. The work brought together communication, learning and the practical challenge of helping teams work consistently across different brands.

It reinforced the value of thinking beyond an individual deliverable: how a video fits into a customer’s journey, how a brand works across different materials, and how a team will use and maintain what we create.

Through Folded Space, I bring those experiences together in video, motion design, branding and websites, alongside personalised tuition and team training.

I’m interested in making work useful beyond its first outing—whether that means reusable motion graphics, a coherent set of brand assets, or skills someone can apply to their next project.

We’ll start with what you’re trying to communicate or create, who it’s for, and where you need help. From there, we can find an approach that fits.