PageUp
Explaining the product.
Connecting the motion.
Animator · Motion designerExplainer video and logo animation
I created an animated explainer to promote an AI recruitment chatbot, using motion graphics to represent how the software works.
The wider work included three stages of logo animation as the branding changed following a merger. I animated the supplied identities; I did not design the logos.
- Explainer video
- Motion graphics
- Logo animation
Showing how the chatbot works.
The animation represents the software’s behaviour, helping viewers follow the product and understand its role in recruitment.
Three stages. One connected story.
The clips below follow the history of the work: the original animation, the second logo after the merger, and the combined branding. The final animation draws on both of the earlier animations.
My contribution here is the animation, rather than the underlying logo designs.
The original animation
The first logo animation I created for the project.
A second identity in motion
A new animation created for the second logo following the merger.
Bringing the two together
When the branding was combined, I brought elements of the first two animations together for the resulting PageUp identity.
Making the complex simple
A product to explain?
Let’s put it in motion.
Explainer videos and animation shaped around your message.
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