Paradym Partners
Two products.
Two clear stories.
Freelance designer · Video producerWebsites, explainers and a shared motion system
Paradym Partners has two products with different features and audiences: Paradym Next and Paradym Switch. Each needed its own website and a clear way to explain what it does.
I designed and built both websites, created a product explainer and shorter LinkedIn edit for each, and developed the supporting motion graphics, reusable templates and visual assets.
- Responsive web design
- Video production
- Motion graphics
- Final Cut Pro templates
- Iconography
Different audiences. A distinct approach for each.
Beyond the starting template.
The project began with a basic website template and a plan to build quickly. As the work developed, it became clear that the ambitions for both sites went beyond what the template could support.
I built custom sections and modules using modern web design tools and prompt-based module generation. The finished sites developed their own visual direction, substantially different from the starting template.
Designed for more than one screen.
Both websites have responsive layouts for desktop, tablet and mobile. The structure adapts to the available space, keeping the product story accessible across screen sizes.
Introducing the products.
I was involved early in the production process, advising on scripts and creating storyboards before developing the animation and finished videos. Each product has a full explainer and a shorter version created for LinkedIn.
Paradym Next — product explainer
Paradym Switch — product explainer
See the Paradym Switch edit on LinkedIn (opens in a new tab)
Making complex ideas visible.
These two sequences show how I used animation to explain aspects of the products. Rather than relying on a dense description, the motion gives viewers a visual way to follow the ideas.
A system for recurring graphics.
I also built custom Final Cut Pro templates for the projects. These examples show a phases graphic and a text animator: reusable elements that keep recurring graphics consistent within the videos.
One motion idea, adapted for two products.
I created a simple logo animation for the videos and adapted it for both product identities. The work shown here is the animation of the logos.
The details around the bigger picture.
The website work included editing team headshots and creating bespoke icons to communicate specific concepts. Together, the icons give those ideas a consistent visual language.
The wider project also included slide decks, alongside the script advice and storyboarding that helped shape the videos.
Making the complex simple
A complex product.
A clearer story.
Web design, video and motion shaped around what you need to explain.
Tell me about your project