Signapse
Complex technology.
A clearer introduction.
Freelance video producerScriptwriting · Storyboarding · Editing · Motion graphics · Voiceover
Signapse wanted to communicate the value of its software products in a simple way. Its AI tools let businesses generate sign-language content and add it to videos or live information displays, including airport and train-platform signage.
I created an overview film and a video for each of three products, supporting the project from scriptwriting and storyboarding through to editing, voiceover and the finished animations.
- Product explainers
- Scriptwriting & storyboards
- Motion graphics
- Voiceover
- Social formats
A visual story for each product.
The brief was to make unfamiliar technology easier to understand. Each film needed to communicate the product’s purpose and value clearly, while feeling part of the wider Signapse offering.
My involvement ran through the production process: shaping the script and storyboard, building the edit and motion graphics, and recording the voiceover that connects the story.
One overview. Three product stories.
Short previews play silently below. Open a tile to watch the full film with sound on YouTube.
Signapse — the overview
SignStream
SignStudio
Transport
One story. More than one format.
I delivered the videos in landscape (16:9), square (1:1) and vertical (9:16), ready for use across websites, social media and other placements.
An identity in motion.
I also created a logo animation for the project, bringing the Signapse identity into the same motion language as the films.
A product to explain?
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